On 17 May 2024, EXCEL4MED held a successful workshop in Argos (Greece), focused on best practices in citrus cultivation and consumer perceptions of new citrus-based products.

Hosted by our partner ASPIS Hellenic Juice Industry, the event brought together researchers, farmers, agronomists, consumers and project partners for a lively and productive exchange of ideas on the future of the citrus industry.

Participants had the opportunity to:

• Explore innovative cultivation techniques to improve quality and sustainability.

• Gain insights into consumer preferences and expectations.

• Share knowledge and experiences across the citrus value chain.

A big thank you to ASPIS for their generous hospitality and to everyone who took part in the discussions—your contributions were key to our event’s success!

Want to be part of the citrus future?

Are you passionate about the fruit industry? The EXCEL4MED workshops are designed for you. Keep an eye out for upcoming events where you can:

• Stay ahead of emerging trends and technologies.

• Connect with producers, processors and experts.

• Help shape sustainable and consumer-driven fruit supply chains in the Mediterranean.

Let’s grow the future of citrus together!