{"id":11929,"date":"2025-04-09T09:37:25","date_gmt":"2025-04-09T09:37:25","guid":{"rendered":"https:\/\/excel4med.eu\/excel4med-rencontre-les-consommateurs-mediterraneens-au-superfoods-festival-2025\/"},"modified":"2025-07-24T07:26:09","modified_gmt":"2025-07-24T07:26:09","slug":"excel4med-rencontre-les-consommateurs-mediterraneens-au-superfoods-festival-2025","status":"publish","type":"post","link":"https:\/\/excel4med.eu\/fr\/excel4med-rencontre-les-consommateurs-mediterraneens-au-superfoods-festival-2025\/","title":{"rendered":"EXCEL4MED rencontre les consommateurs m\u00e9diterran\u00e9ens au SuperFoods Festival 2025"},"content":{"rendered":"\t\t
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Du 2 au 6 avril 2025, la cour Zappeion<\/em>, au c\u0153ur d’Ath\u00e8nes, s’est transform\u00e9e en un centre vibrant de saveurs, d’innovation et de durabilit\u00e9 \u00e0 l’occasion de la quatri\u00e8me \u00e9dition du SuperFoods Festival<\/strong>!<\/p>

Avec plus de 60 producteurs de toute la Gr\u00e8ce pr\u00e9sentant des produits riches en nutriments, l’\u00e9v\u00e9nement \u00e9tait une c\u00e9l\u00e9bration d’un mode de vie sain<\/strong>, et EXCEL4MED \u00e9tait pr\u00e9sent gr\u00e2ce \u00e0 la participation de nos partenaires grecs d’EKPIZO<\/a>.<\/p>

Promouvoir la durabilit\u00e9 par le dialogue
<\/span><\/h5>

Situ\u00e9 dans l’un des lieux les plus historiques et les plus centraux de la ville, le festival a attir\u00e9 un large public de consommateurs soucieux de leur sant\u00e9<\/strong>, de passionn\u00e9s de cuisine<\/strong> et de professionnels des secteurs de la vente au d\u00e9tail et de l’h\u00f4tellerie<\/strong>.<\/p>

Les visiteurs ont eu l’occasion de d\u00e9couvrir des super-aliments innovants<\/strong>, d’entrer en contact direct avec des producteurs locaux<\/strong> et de d\u00e9guster des produits prim\u00e9s<\/strong>, reconnus pour leur qualit\u00e9, leur innovation et leur valeur nutritionnelle.<\/p>

Dans ce contexte anim\u00e9 et engageant, notre partenaire EKPIZO a organis\u00e9 un espace d\u00e9di\u00e9 o\u00f9 il a pr\u00e9sent\u00e9 aux consommateurs la mission d’EXCEL4MED<\/strong>: transformer les syst\u00e8mes alimentaires en M\u00e9diterran\u00e9e gr\u00e2ce \u00e0 la durabilit\u00e9, la circularit\u00e9 et la collaboration.<\/p>

Les conversations qui ont \u00e9merg\u00e9 refl\u00e8tent l’int\u00e9r\u00eat croissant des consommateurs pour la r\u00e9duction du gaspillage alimentaire et la valorisation des sous-produits alimentaires.<\/p><\/blockquote>

Un point de rencontre pour l’innovation alimentaire et la consommation consciente
<\/span><\/h5>

Le festival SuperFoods a offert un cadre unique pour combler le foss\u00e9 entre la science et la vie quotidienne. Notre \u00e9quipe a expliqu\u00e9 comment EXCEL4MED travaille \u00e0 promouvoir des cha\u00eenes d’approvisionnement en fruits m\u00e9diterran\u00e9ens plus durables<\/strong>, y compris le d\u00e9veloppement de nouveaux produits, de strat\u00e9gies de valorisation des d\u00e9chets et de technologies con\u00e7ues pour rendre nos syst\u00e8mes alimentaires plus r\u00e9silients et plus efficaces en termes de ressources. Ce type de dialogue en face \u00e0 face est au c\u0153ur de l’approche d’EXCEL4MED. <\/p>

Le fait d’\u00eatre en contact direct avec les utilisateurs finaux permet non seulement de les sensibiliser, mais aussi d’obtenir des informations pr\u00e9cieuses sur les pr\u00e9f\u00e9rences et les attentes des consommateurs, qui sont des \u00e9l\u00e9ments essentiels pour les laboratoires vivants et les activit\u00e9s de recherche du projet.<\/p><\/blockquote>

EXCEL4MED<\/a> \u00e9tait fi\u00e8re de participer \u00e0 cette initiative dynamique et de s’engager aupr\u00e8s du public dans un cadre aussi inspirant.<\/p>

Nous remercions EKPIZO de repr\u00e9senter le projet et d’aider \u00e0 transmettre notre vision des syst\u00e8mes alimentaires durables directement aux personnes qui comptent le plus : les consommateurs !<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Du 2 au 6 avril 2025, la cour Zappeion, au c\u0153ur d’Ath\u00e8nes, s’est transform\u00e9e en un centre vibrant de saveurs, d’innovation et de durabilit\u00e9 \u00e0 l’occasion de la quatri\u00e8me \u00e9dition du SuperFoods Festival! Avec plus de 60 producteurs de toute la Gr\u00e8ce pr\u00e9sentant des produits riches en nutriments, l’\u00e9v\u00e9nement \u00e9tait une c\u00e9l\u00e9bration d’un mode de…<\/p>\n","protected":false},"author":4,"featured_media":11117,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[97],"tags":[],"class_list":["post-11929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"yoast_head":"\nEXCEL4MED rencontre les consommateurs m\u00e9diterran\u00e9ens au SuperFoods Festival 2025 - Excel4Med<\/title>\n<meta name=\"description\" content=\"Du 2 au 6 avril 2025, la cour Zappeion, au c\u0153ur d'Ath\u00e8nes, s'est transform\u00e9e en un centre vibrant de saveurs, d'innovation et de durabilit\u00e9 \u00e0 l'occasion de la quatri\u00e8me \u00e9dition du SuperFoods Festival !\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/excel4med.eu\/fr\/excel4med-rencontre-les-consommateurs-mediterraneens-au-superfoods-festival-2025\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EXCEL4MED rencontre les consommateurs m\u00e9diterran\u00e9ens au SuperFoods Festival 2025 - 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